Category Archives: DESIGN & DELIVER

Our Work // Fenty Beauty

Posted by Araminta Sheridan

Sheridan&Co are proud to have worked alongside Kendo to Design & Deliver the Retail Identity of Rihanna’s new inclusive beauty line, Fenty Beauty. We worked with Rihanna and the Kendo team to launch Fenty Beauty in all of the UK … (read more)

Afghan coats, platform shoes and the spirit of optimism

Posted by Michael

Image Source: Pretty Green The smell. That’s what I remember most about my first Afghan coat. It was a sweet, pungent goaty smell that took my breath away every time I went near it. Yet I loved that coat. It … (read more)

From the high street to online to flying cars

Posted by Michael

Image Source Selfridges It comes as no surprise to me that we have more brand and retail concept based projects on our books than at any other time. In Selfridges alone, we have recently installed new designs for Christian Louboutin … (read more)

An Ode to our CEO

Posted by Freddie Sheridan

It has been a crazy week for Sheridan&Co. Arguably they are all, but this week the team has been installing a Kat Von D Beauty site in Belfast and Cork, alongside their fanstastic team. From early morning starts, to heavy lifting … (read more)

An Adult’s Guide to Design

Posted by Freddie Sheridan

In order to establish a great idea, you must put the rules aside and start with a dream. As we grow from children to adults, we learn rules. The reason for this is that when we find ourselves in similar … (read more)

#BeBoldForChange for International Women’s Day with Jules Sheridan

Posted by Julien Sheridan

Image Source International Women’s Day In celebration of International Women’s Day, we sit down with Jules Sheridan to discuss #BeBoldForChange. Q: Tell us about your thoughts behind #BeBoldForChange? J: #beboldforchange could have been written on my birth certificate. It has … (read more)

Nostalgia Is Having A Big Moment

Posted by Alice Bodkin

Image Source Google We have explored how VR and AI will be transforming the retail landscape throughout 2017. Whilst conversations surrounding retail tech has be entertaining our team for quite some time, there are always antithesis perspectives to be enjoyed. … (read more)

The Year of Retail Tech

Posted by Alice Bodkin

Image Source LSN Global According to Malcolm Gladwell, a tipping point is a ‘magical moment in which an idea or trend crosses a threshold. The social media or behaviour tips and spreads like wildfire. It is a moment of critical … (read more)

Retail’s Future is Female

Posted by Alice Bodkin

Image Source Pinterest The future is female is a social movement that has dominated consumer conversations, and has exploded across the Internet and social media. Later this year, Wonderwoman will hit the screens. Wonderwoman was conceived with expressed cultural significance. … (read more)

Behind The Project: Kat Von D Beauty

Posted by Kevin

“I want to LIVE inside the Kat Von D Beauty shop inside Sephora France!” We couldn’t ask for higher praise – that comes from Kat Von D herself, the creator and inspiration behind the brand. That was our intent from … (read more)

London’s New Design Museum

Posted by admin

Following the relocation and transformation of the Design Museum from its home of 27 years in a former banana warehouse in Shad Thames to the old Commonwealth Institute building in Kensington, the Design Museum is now ready to welcome the … (read more)

Retailers Must Find Their Long Tail To Survive

Posted by Michael

Image Source LSN Global The New Year has started well for the UK’s big retailers. M&S, Morrisons, Tesco, Primark, Debenhams, Supergroup, JD Sports, John Lewis and Sainsbury’s all enjoyed good Christmas sales. There were a few black spots. Next announced … (read more)

Is social media the new retail?

Posted by Alice Bodkin

Image Source LSN Global The term omnichannel is by no means new. However, for a long time the worlds of social media and retail have been viewed almost as two separate entities. Whilst we are experts of retail, our contemplation … (read more)

Could shopping be the new lycra?

Posted by Michael

Image Source Pinterest As a new year approaches, it is commonplace to spend time reflecting on the last twelve months that defined 2016. And what an interesting time it has been. Of course, arguably there are circulating opinions that the … (read more)

Should retail get political?

Posted by Alice Bodkin

Image Source Stylus At the beginning of December, the Strategy team attended an event hosted in collaboration with Stylus in London called Unbound. The event explored retail, fashion, popular culture and one key topic was ‘should brands engage in politics’. … (read more)

Seasonal Storytelling in New York

Posted by Alice Bodkin

‘Twas the night before Christmas, when all through the house, not a creature was a stirring, not even a mouse’. Given the fact that New York does not sleep, and the city is never quiet nor is it still, we … (read more)

London’s Christmas Windows

Posted by Alice Bodkin

London is at its most magical at this time of year. It is a pleasant sight walking around the streets to and from the office, viewing all the decorations that have found a festive home for the month. From holly … (read more)

New York, New York

Posted by Michael

Overseas visits are an opportunity for us to check out different retail landscapes and see what is new. I’ve chosen to mention five very different stores as I believe their diversification demonstrates how we can think differently about what shops … (read more)

Cocktails & Crackling Conversation with Giovanni Zaccariello (Part 2)

Posted by Alice Bodkin

The second installment of our creative salon “Cocktails and Crackling Conversation with Creative Thinkers” welcomed Giovanni Zaccariello, VP Global Visual Merchandising at Coach. In part one, Sheridan&Co New York discussed their inspirations from Bart Kaczanowicz. Gio began with a brief … (read more)

The Jewellery Store of 2025

Posted by Alice Bodkin

Image Source Pinterest At the start of September, Michael Sheridan attended an event at the International Jewellery London as a guest panelist. The topic discussed was ‘’the jewellery store of 2025: How new technologies and in-store experiences will change retail’. … (read more)

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