Category Archives: Brand Identity

How to apply creativity to the physical space

Posted by Alice Bodkin

Image Source Maxus Agency What is creativity today? How do we apply that to the physical space? These questions prompted a talk Michael Sheridan gave a couple of weeks ago for the Maxus Agency. So what does it mean to … (read more)

Jockey’s Show ‘Em What’s Underneath Campaign Celebrates Individuality.

Posted by Alice Bodkin

Image Source Jockey According to Business Insider, London’s new Mayor, Sadiq Khan, has announced that advertisements that portray “unhealthy or unrealistic body images” are to be banned from the city’s public transport. The Evening Standard stated that the Mayor, a … (read more)

London Craft Week

Posted by Alice Bodkin

Image source, China Design Centre The start of May welcomes London Craft Week – an annual event that celebrates extraordinary craftsmanship. The week enables the public to discover a programme of exciting events, from workshops to famous and celebrated studios … (read more)

The Future of Premium Packaging

Posted by Araminta Sheridan

On March 23rd, our graphic design team in London went to a talk hosted by creative packaging company, Think Tank Media that explored The Future of Premium Packaging. As Sheridan & Co works with many luxury brands, this talk was … (read more)

Captivating Times

Posted by Michael

Tiffany’s, Rolex, Cartier, Van Clef & Arpels, Bulgari, Chopard, Piaget, Graff and, at the top of the money tree, Harry Winston; what do all these great jewellery brands say to you? Well, all these superb jewellers are terrifically good at … (read more)

GET THE ETHOS RIGHT AND THE REST WILL FOLLOW

Posted by Michael

Ethos comes from the Greek word meaning character, it was used by the ancients to describe the beliefs that characterise the essential spirit of a community, a country, or indeed an ideology. So it’s fitting that two bright young entrepreneurs, … (read more)

DO DIFFUSION LINES MAKE SENSE ANYMORE?

Posted by John Dupuis

At the close of the summer in Provincetown on Cape Cod where I summer, the Marc by Marc Jacobs store shuttered its doors along with those of all of their other freestanding stores. MBMJ was absorbed into the designer line … (read more)

Concept Management – Reach That Meets More Customers

Posted by Rebecca

By carefully listening, we collaborate with our clients like we are an extension of their company. We fiercely honor and protect the DNA of brands to ensure that on target retail concepts are carried through to each new retail venture. … (read more)

Brand Identity – Performance Beyond Impression

Posted by Rebecca

“We never presume that we know your business better than you, but we know that our proven experience and expertise in retail and package design can heighten your success.” – Michael Sheridan, Chairman and Founder. Brands of today face fierce … (read more)