Category Archives: ETHOS

New York, New York

Posted by Michael

Overseas visits are an opportunity for us to check out different retail landscapes and see what is new. I’ve chosen to mention five very different stores as I believe their diversification demonstrates how we can think differently about what shops … (read more)

How to apply creativity to the physical space

Posted by Alice Bodkin

Image Source Maxus Agency What is creativity today? How do we apply that to the physical space? These questions prompted a talk Michael Sheridan gave a couple of weeks ago for the Maxus Agency. So what does it mean to … (read more)


Posted by Michael

Ethos comes from the Greek word meaning character, it was used by the ancients to describe the beliefs that characterise the essential spirit of a community, a country, or indeed an ideology. So it’s fitting that two bright young entrepreneurs, … (read more)

Brand Identity – Performance Beyond Impression

Posted by Rebecca

“We never presume that we know your business better than you, but we know that our proven experience and expertise in retail and package design can heighten your success.” – Michael Sheridan, Chairman and Founder. Brands of today face fierce … (read more)