Category Archives: Strategy

Nostalgia Is Having A Big Moment

Posted by Alice Bodkin

Image Source Google We have explored how VR and AI will be transforming the retail landscape throughout 2017. Whilst conversations surrounding retail tech has be entertaining our team for quite some time, there are always antithesis perspectives to be enjoyed. … (read more)

The Year of Retail Tech

Posted by Alice Bodkin

Image Source LSN Global According to Malcolm Gladwell, a tipping point is a ‘magical moment in which an idea or trend crosses a threshold. The social media or behaviour tips and spreads like wildfire. It is a moment of critical … (read more)

Behind The Project: Kat Von D Beauty

Posted by Kevin

“I want to LIVE inside the Kat Von D Beauty shop inside Sephora France!” We couldn’t ask for higher praise – that comes from Kat Von D herself, the creator and inspiration behind the brand. That was our intent from … (read more)

Should retail get political?

Posted by Alice Bodkin

Image Source Stylus At the beginning of December, the Strategy team attended an event hosted in collaboration with Stylus in London called Unbound. The event explored retail, fashion, popular culture and one key topic was ‘should brands engage in politics’. … (read more)

How to apply creativity to the physical space

Posted by Alice Bodkin

Image Source Maxus Agency What is creativity today? How do we apply that to the physical space? These questions prompted a talk Michael Sheridan gave a couple of weeks ago for the Maxus Agency. So what does it mean to … (read more)

The What, the Where and the Why of Retailing 

Posted by Michael

Nassim Taleb; the philosopher and author of the best-selling book, the Black Swan, posed an interesting question recently that got my brain ticking about how we humans are adapting to technologies; and vice-versa. He asked, via Twitter, whether anybody knew of … (read more)

The Third Place

Posted by Matt Isenburg

Image, General Assembly Instagram On Tuesday March 22nd I was able to be a part of a presentation put on by General Assembly. Gonzalo Casals, the VP of Programs & community engagement for the High Line, has been exploring cultural … (read more)

GET THE ETHOS RIGHT AND THE REST WILL FOLLOW

Posted by Michael

Ethos comes from the Greek word meaning character, it was used by the ancients to describe the beliefs that characterise the essential spirit of a community, a country, or indeed an ideology. So it’s fitting that two bright young entrepreneurs, … (read more)

http://deptstoreforthemind.com/article/whod-you-buy-that-for

EMPATHY RETAIL

Posted by Alice Bodkin

We are no longer living in an age where consumers strive for perfection. No. With hectic lifestyles, the unrelenting work schedules after December’s festivities, coupled with the pursuit of a January detox, consumers are on an emotional and physical quest … (read more)