Category Archives: Communication

Trust in Crisis

Posted by Alice Bodkin

Image Source Beauty Pie According to Edelman’s Trust Barometer, trust is in crisis globally. The PR firm has been documenting trust since 2012 across key institutions including government, NGOs, media and business. The level of trust in government is 41% … (read more)

Retail Is Courting Chatbox Commerce

Posted by Alice Bodkin

According to World Retail Congress, 2017 is the year of Ultra Personalisation. Whilst personalisation is nothing new in retail, technology and social media has enabled experiences to become increasingly more tailored. With The National Retail Federation’s annual Big Show taking … (read more)