OUR IDENTITY

Posted by Freddie Sheridan

NEW BRANDING Sheridan&Co are proud to announce the unveiling of our new brand. For us, branding represents so much more than the coming together of a symbol, text and a colour scheme. It is the identification of a company’s existence, … (read more)

GO TEAM GB

Posted by Freddie Sheridan

In the wake of the tidal wave of Olympic logo sanctions that crashed down upon the UK, Sheridan&Co has shifted through the wreckage, learned from a butcher having his Olympic sausage rings removed and constructed a window that hopefully will … (read more)

THE STUDY

Posted by Freddie Sheridan

Working from a shop in the West End of London is a novel experience for a retail designer. When I say working from a shop, I don’t mean we’re moonlighting. Our London office, The Study, is based in shop premises. … (read more)

M&S SLIP SHOE

Posted by Freddie Sheridan

It is interesting that supermarket and department stores think of themselves as retailers. Supermarkets put on a show, but don’t actually sell whereas department stores roll up their sleeves for a sale. As supermarkets, and I include M&S in this … (read more)

ELIZABETH THE SECOND

Posted by Freddie Sheridan

Sheridan&Co’s first ever print project 28 years ago was for Elizabeth Arden. So how pleasing to be working for the business again almost three decades later with another brand in their stable, Juicy Couture. The fragrance bays are installed in … (read more)

FIT FOR A QUEEN

Posted by Freddie Sheridan

Sheridan&Co recently celebrated the Queen’s diamond Jubilee, with our friends at Wrapology, by holding a competition to design a retail carrier fit for a Queen. The competition held in the run up to the celebration aimed to give local students … (read more)

NEW YORK BLOWN AWAY BY SHERIDAN&CO SALON DESIGN

Posted by Freddie Sheridan

Our New York team has just designed a new look for iconic Manhattan blow-dry bar Blow. The flagship Blow bar was launched seven years ago by three friends who wanted to offer amazing blowouts that were convenient, affordable and fabulous. … (read more)

TLC NOT CC

Posted by Freddie Sheridan

Take the motor industry, where brands almost exclusively leave retail to distributors. Unlike fashion and beauty, one can hardly get a word, let alone point of view, out of the car brands on the subject of retailing. Car brands are … (read more)

SHERIDAN&CO SHOWCASE WILLIAM GRAY SCULPTURE

Posted by Freddie Sheridan

Renowned retail designer R. William Gray will exhibit his latest sculpture collection at Sheridan&Co’s The Study next week. Gray’s striking sculptural chairs and benches will be on show in Sheridan’s Blandford Street, London space between 14 and 28 May. Each … (read more)

SHERIDAN&CO SHOWCASES LEICESTER BUSINESSES

Posted by Freddie Sheridan

The Market Harborough based retail design business Sheridan&Co is donating its London shop front, The Study to showcase three Leicestershire businesses this spring. The first Leicestershire name to use The Study just off Marylebone High Street in London’s West End … (read more)

IN THE BEGINNING

Posted by Freddie Sheridan

A history of Sheridan&Co begins with what went before. I left my employer, what was then a very successful OYA, in March 1983. We had the business off to a T. Mondays and Fridays were rotating briefs and designs, with … (read more)

SHIFTING SANDS

Posted by Freddie Sheridan

With consumers sitting firmly at the centre of any brand initiative in retail we notice organisations switching decisions and budgets out of marketing departments and into sales. The shift supports Sheridan&Co’s belief that consumers should be regarded as the single … (read more)

ENERGISING RETAIL

Posted by Freddie Sheridan

  A fantastic week for The Study, our test retail premises on Blandford Street, which is hosting a ten-day pop-up shop by Clarins, our longest standing customer. Clarins is testing its Daily Energizer range which is created for a younger consumer than Clarins’ … (read more)

MUCH MORE THAN A NUMBERS GAME

Posted by Freddie Sheridan

There is strength in numbers, two heads can be better than one, and many hands make light work. Well, they are the clichés about teamwork and collaboration. But, like all good clichés, they speak the truth, albeit in a hackneyed … (read more)

BRIEF AND TO THE POINT

Posted by Freddie Sheridan

  Have you ever told someone ‘I don’t know what I want, but I’ll know it when I see it’? That may be a fine way to buy a pair of shoes. But it’s not a great way to buy … (read more)

IT’S COMING HOME

Posted by Freddie Sheridan

After a series of meetings with clients and potential clients during the week there appears to be consensus that everyone is very keen to know if we, as an economy, are out of the mire. If you are looking to … (read more)

CLARINS HK, HELLI ARCHITECT AND WALKING ROUND REPULSE BAY

Posted by Freddie Sheridan

Met the MD of Clarins HK, a very savvy lady as you would expect. Interesting that there are no departments stores in a number of the malls now in HK, so beauty brands occupy standalone units in shopping malls and … (read more)

TELLI BIO BOUTIQUE, KAZAKHSTAN

Posted by Freddie Sheridan

Being born in Malaysia and travelling long distances from a young age, the thought of visiting Kazakhstan, India and China in five days probably seems less arduous to me than it would for many others. By the age of eight … (read more)

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