Tag Archives: consumer

Communicating Inclusivity & Diversity

Posted by Alice Bodkin

Image Source Skolors Messaging of diversity and inclusivity are permeating across all industries. Cannes Lions CEO Philip Thomas disclosed at this year’s Cannes festival how the future of creativity will embrace continue to confront diversity. The official website stated that … (read more)

What Home Means To Retail

Posted by Alice Bodkin

‘Sense of belonging’ is second on Maslow’s hierarchy of needs. It is intrinsic to happiness and wellbeing. Post Brexit and Trump, refugee crisis, consumers feel divided and there is uncertainty surrounding what home means. In addition to this, millennials are … (read more)

Culture Connects

Posted by Alice Bodkin

Image Source Gucci In a climate of civic discourse, and consumer distrust, there is an inherent need for trading on culture and art to promote empathy and rebuild social cohesion. Modern retail is the crossroad between commerce and culture. Brands … (read more)

Brands Need To Dream Up New Utopias

Posted by Alice Bodkin

Image Source Internet Age Media A short while ago, the Sheridan&Co strategy team were indulging in explorations of nostalgia. Revisiting the 90s with Pokémon Go and the relaunch of Nokia 3310 inspired fond memories within the team. Yet, as strategists … (read more)

NEO-KINSHIP

Posted by Alice Bodkin

Image Source: LSN The idea of the nuclear family is changing. Rather than a couple and their 2.4 children, family units are smaller or more complex, and can spread across countries. Today’s work culture means that we have less time … (read more)

The Rise of Generation M

Posted by Alice Bodkin

Image Source Nike Last month, Nike launched an empowering advert staring female Muslims running in hijabs. Whilst the advert has prompted controversy on a global scale, it concretes the rise of a powerful consumer group that will greatly impact retail … (read more)

The Age of Distraction

Posted by Alice Bodkin

Image Source LSN Global. Last month, Sheridan&Co’s strategy team attended a bi-annual trend briefing hosted by forecasting agency; LSN Global. Whilst the afternoon was filled with many actionable insights, one trend that invited us to reflect upon the consumer journey … (read more)

Five Key Takeaways From Euroshop 2017

Posted by admin

Image Source Euroshop Euroshop is a leading trade fair for retail investments worldwide. The fair took place throughout the week in Dusseldorf. The Sheridan&Co team attended to discover the latest trends and insights that will be shaping the industry. Here … (read more)

The Year of Retail Tech

Posted by Alice Bodkin

Image Source LSN Global According to Malcolm Gladwell, a tipping point is a ‘magical moment in which an idea or trend crosses a threshold. The social media or behaviour tips and spreads like wildfire. It is a moment of critical … (read more)

CEW Product Demonstration Evening

Posted by Alice Bodkin

Image Source Pinterest The Sheridan&Co team attended a highly anticipated beauty event last week, the CEW production demonstration evening. CEW is renowned for bringing together the freshest and finest brands, and the people behind them. The evening itself is centred … (read more)

Values Driven Valentine Retail

Posted by Alice Bodkin

Image Source Selfridges Just a couple of weeks back, I was popping to Selfridges to visit the gifting hall. I was greeted with two displays of cards. One display presented beautiful Valentine’s cards. The neighbouring display however was full of … (read more)

The New York Times Travel Show

Posted by Alice Bodkin

Image Source Pinterest The New York Times Travel Show took place at the end of January at the Jacob Javits Center. A prominent conversation from the event documents a shift in societal attitudes towards travel. Transformative experiences are becoming increasingly … (read more)

Pantone Sets The Tone For The Year.

Posted by Alice Bodkin

Image Source Pinterest The Pantone colour of the year 2017 is Greenery. According to Leatrice Eiseman; Executive director of the Pantone Color Institute ‘Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous … (read more)

Retail Is Courting Chatbox Commerce

Posted by Alice Bodkin

According to World Retail Congress, 2017 is the year of Ultra Personalisation. Whilst personalisation is nothing new in retail, technology and social media has enabled experiences to become increasingly more tailored. With The National Retail Federation’s annual Big Show taking … (read more)

London’s New Design Museum

Posted by admin

Following the relocation and transformation of the Design Museum from its home of 27 years in a former banana warehouse in Shad Thames to the old Commonwealth Institute building in Kensington, the Design Museum is now ready to welcome the … (read more)

Retailers Must Find Their Long Tail To Survive

Posted by Michael

Image Source LSN Global The New Year has started well for the UK’s big retailers. M&S, Morrisons, Tesco, Primark, Debenhams, Supergroup, JD Sports, John Lewis and Sainsbury’s all enjoyed good Christmas sales. There were a few black spots. Next announced … (read more)

Future Forecast 2017

Posted by Alice Bodkin

Image Source LSN Global Christmas carols and mince pies are now a distant memory. New years resolutions made and quite possibly already broken, January is here. This is a time in which we reflect upon the trends and movements of … (read more)

Is social media the new retail?

Posted by Alice Bodkin

Image Source LSN Global The term omnichannel is by no means new. However, for a long time the worlds of social media and retail have been viewed almost as two separate entities. Whilst we are experts of retail, our contemplation … (read more)

Retail City Guide: Manchester

Posted by admin

Image Source Pinterest As one of the most vibrant and cosmopolitan cities in the UK, there are many great things to do in Manchester. With an array of venues and a rolling calendar of art exhibitions, concerts, markets and theatre, … (read more)

Should retail get political?

Posted by Alice Bodkin

Image Source Stylus At the beginning of December, the Strategy team attended an event hosted in collaboration with Stylus in London called Unbound. The event explored retail, fashion, popular culture and one key topic was ‘should brands engage in politics’. … (read more)

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