Once again we won the opportunity to re-design the brand presence of William Grants major brands in travel retail. Since being re-appointed, we have design the new look for Glenfiddich, Grants and Balvenie.

The new Glenfiddich incarnation focuses on bringing to life the ‘every year counts’ advertising message by re-creating the advertising in display cases to give some real stand-out in the over crowded liquor category. We have also incorporated lenticular prints to make the ‘liquid numbers’ actually move on the shelf edges. This engaging new look is currently being rolled out globally.

Grants has also had a face-lift. We have incorporated angled glorifiers which present the product in line with the ‘try a different angle’ strap line. We have also worked on various POP material for the new Grants 12year old SKU.

We can’t show you the new Balvenie designs yet, but check back soon for an update.