We were given the task of promoting the premium Ballantines whisky range while reinforcing the brand’s heritage and affiliation with golf.

To do this, we created an environment / experience called the ‘Players Lounge’ which was designed to reflect the traditional luxury of the club house (the 19th hole). These spaces are designed to allow customers to enjoy a little opulence and taste the whisky, while learning about how the game of golf has grown in parallel to the history of Ballantines very old whisky.

To further engage the consumer we designed an interactive Flash game which enables you to play the fifth hole of the Pinx golf course in Korea where the Ballantines golf Championship is held. Anyone who manages to sink the ball in 3 strokes or less wins a prize. The application also delivers tasting notes of each whisky and has so far been met with great excitement.

We also designed the printed material for entry into a prize draw to win a VIP trip to the Ballantines Championship 2009.

The concept has been rolled out into premium travel retail at the end of 2008 and will be appearing in major airports near you in 2009.