The ever increasing value of prime retail space, both on the high street and in departments stores, makes retail promotions and pop-up stores, focused around specific products or events, ideal awareness tools. Whether a brand is looking to enter a new market, introduce a new product or even enhance their current offering retail promotions and pop-up stores, can provide a cost effective route to achieve these objectives.
As well as driving sales and brand exposure, retail promotions and pop-up stores can provide an incredible opportunity for testing and refining retail concepts. Questions like; ‘Are we selecting the right location?’ ‘Does our concept connect with our target demographic?’ or ‘Does our merchandising help our customers make effective choices?’ can be answered by trials in the form of retail promotions and pop-up stores.
The Daily Energizers pop-up store, for instance, an example on which we teamed up with Clarins, was designed around the combined objectives of testing their new product range with a specific new target consumer group and creating awareness in London Fashion Week. This exercise lead to a significant change in the way that the brand promotes any products in a retail context.
Having lived in a pop-up shop, the Study for five years, our creative retail designers understand the fundamentals behind retail promotions and pop-up stores in the retail space. This understanding is imperative to deliver immersive, effective experiences that leave customers marked by the specific brand, ensuring your brand is top of mind.
When it comes to retail promotions we have over 30 years of experience behind us, with groups like P&G, L’Oreal, Estee Lauder and Puig keeping us busy since we first opened our doors in 1983. We have also worked on an array of pop-up stores with countless brands and artists including Aesop, Casio and Itsu, Absolut, Suitcase Magazine, GHD, Moncrief, Elnaz Nikani and Hormazd Narielwalla.
If you would like to talk to us about retail promotions or pop-up stores please do not hesitate to get in touch with our nearest office.