Bucherer
Retail

Bucherer is one of Europe’s biggest watch and jewellery retail chains, creating exquisite fine jewellery, produced in the company’s own workshops

Sheridan&Co worked with Bucherer to design and launch their fine jewellery line for the first time in Selfridges, Oxford Street.

Follow our journey See the end result

Strategy

“WE ARE INSATIABLY CURIOUS AND NEVER STOP ASKING QUESTIONS. WE TAKE A STRATEGIC APPROACH."

Michael Sheridan - Chairman and Founder

Discovery

The name Bucherer has been synonymous with Swiss Tradition, creativity and the highest level of craftsmanship since 1888. The space lives and breathes the ethos of brand, making a mark on the industry and the store. Theatrical elements allow a look into the workings of Bucherer through watching an expert diamond polisher to designing your own bespoke jewellery.

Direction

"What unifies a great brand is the fact that is doesn’t culminate with great storytelling, it starts with it. The story is the departure point...”

Bucherer celebrates the marriage of old and new with love and unity at the heart of the brand. Sheridan&Co designed a retail environment to embody Bucherer’s rich history and heritage with a respect for tradition but with innovation at its’ core, it is the perfect articulation of Bucherer Fine Jewellery.

Design

“IF YOU WANT TO MAKE YOUR CONSUMER FEEL SOMETHING, YOU HAVE TO KNOW HOW TO TRANSLATE A BRAND INTO A PHYSICAL SPACE.”

Michael Sheridan - Chairman and Founder

Retail Design

The Bucherer retail environment is interactive and ever changing, articulating the sheer craftsmanship and romance of the brand. The aesthetic is luxurious yet inclusive and shows off the brand’s iconic navy palette. This regal‐esque hue, which was vital to the concept, is offset by accents of antique gold and natural wood in the interior throughout.

Creative Concepts

Concept 1

Concept 2

Concept 3

Concept Refinement

The final concept

Deliver

“METICULOUS EXECUTION THROUGH CAREFUL PLANNING UNDERPINS OUR STANDARDS OF DELIVERY, EVERY TIME.”

MICHAEL SHERIDAN - CHAIRMAN AND FOUNDER

Manufacture

The space includes deep blue velvet totems with uplighting, glass showcase and base halo lighting. Handwritten notes are projected onto the wall to display personal notes and poems. The bespoke lounge area is encompassed by frosted faceted glass screens.