Tails Cocktails
Branding & Packaging

A new sort of a product in a relatively fresh market, understanding the batched product and how customers would receive it was key.

We wanted to build a rich brand story around the product that would assure the consumer of convenience but most importantly; taste and quality.

By building a narrative around the global heritage and expertise, the consumer instantly receives a message a quality, which translates in to taste; supported by the high quality of ingredients used by the brand.

In order to tell the story of influential characters, locations and resources of Tails, we created icons for each, which combine to create a contemporary design driven by heritage

Whilst the Tails brand and product focuses on a beautifully finished product perfect for at home or for use through trade, the brand also produces a line of canned on-the-go cocktails.

Each can features a hand-painted illustration of the key ingredients for easy shopper-navigation and a bold and simple brand name.

Packaging design for Tails has been crafted with bespoke watercolour illustrations inspired by the ingredients. The designs are laid on cream textured paper that wraps around the clear glass bottles.

The Tails cans have are based on the watercolour paintings and converted into 6 colour graphics to prepare for the printing colour limitations.