Tails Cocktails Bar

Tails Cocktails
Branding & Packaging

Tails is renowned for its delicious no-fuss batched cocktails which allow for speedy bar service, or on-the-go drinking.

Sheridan&Co created a new brand identity for the brand who wanted to create something fun whilst telling the story of quality and heritage.

Strategy icon

Strategy

“WE ARE INSATIABLY CURIOUS AND NEVER STOP ASKING QUESTIONS. WE TAKE A STRATEGIC APPROACH.”

Michael Sheridan - Chairman and Founder
Research Icon

Discovery

A new sort of a product in a relatively fresh market, understanding the batched product and how customers would receive it was key.

We wanted to build a rich brand story around the product that would assure the consumer of convenience but most importantly; taste and quality.

Brand Immersion, Consumer, Trends, Case Studies, Visual Trends, Competitors
Cogs icon

Direction

Build a narrative around the global heritage and expertise

By building a narrative around the global heritage and expertise, the consumer instantly receives a message a quality, which translates in to taste; supported by the high quality of ingredients used by the brand.

Design Icon

Design

“IF YOU WANT TO MAKE YOUR CONSUMER FEEL SOMETHING, YOU HAVE TO KNOW HOW TO TRANSLATE BRAND TO IDENTITY.”

Michael Sheridan - Chairman and Founder
Brand Identity icon

Branding and Packaging Design

In order to tell the story of influential characters, locations and resources of Tails, we created icons for each, which combine to create a contemporary design driven by heritage

Creative concepts

Tails Cocktails Concept 1
Concept 1
Tails Cocktails Concept 2
Concept 2
Tails Cocktails Concept 3
Concept 3

Concept refinement

Tails Cocktails Final Brand Identity
The final concept
Concept icon

Concept Management

Whilst the Tails brand and product focuses on a beautifully finished product perfect for at home or for use through trade, the brand also produces a line of canned on-the-go cocktails.

Each can features a hand-painted illustration of the key ingredients for easy shopper-navigation and a bold and simple brand name.

Deliver Icon

Deliver

“METICULOUS EXECUTION THROUGH CAREFUL PLANNING UNDERPINS OUR STANDARDS OF DELIVERY, EVERY TIME.”

MICHAEL SHERIDAN - CHAIRMAN AND FOUNDER
Manufacture Icon

Manufacture

Packaging design for Tails has been crafted with bespoke watercolour illustrations inspired by the ingredients. The designs are laid on cream textured paper that wraps around the clear glass bottles.

The Tails cans have are based on the watercolour paintings and converted into 6 colour graphics to prepare for the printing colour limitations.

Installation Icon

Execution