With 2019 rearing its head, we have been checking out the our favourite source of trends, Stylus, to see what they have been projecting for the coming seasons. With the digital realm expanding, companies are going back to what it means to be human, using digital to enhance human interaction.
Many trends will merge commerce with experience, using multi-sensory installations to connect with consumers will become mainstream. As we head into the last month of the year, we have created a part one of a two-blog series to give you insight on what’s to come.
The beauty industry took a big turn in 2018, with Fenty releasing its diversity campaign. Brands will continue this into 2019, championing women of all colour, ages and sizes. The age of inclusivity is upon us: diversity and positivity in strategies are essential to entice a consumer market.
Brave beauty will also play a part, with influencers emphasising the importance of accepting flaws as unique and beautiful in anti-perfection campaigns, such as ProPizza face.
Health and beauty will continue to merge. Taking a step back from the loud extroversion that beauty often conveys, brands like Ode To Self, are intentionally blending mental health and beauty products. With aims to ‘Empower women and girls with their mental health and instil the importance of taking care of yourself’, Ode To Self takes a nurturing stance, activating emotional responses and developing thoughtful relationship with clients.
The realm of storytelling in stores will take on a whole new dimension. Creating multi-sensory immersive experiences that further explore concepts and products will become the norm.
The introduction of virtual realities will also play a role, blurring the line between the mind and machine. Devices like MIT Media Lab’s AlterEgo and Elon Musk’s Neuralink promise to break down the barrier between mind and machine altogether.
We shall also see AI become a staple, with stores like Ikea providing customers with the ability to see what their furniture would look like in their own home. By leveraging augmented reality, these retailers have made it a lot easier for customers to engage with their brand, pick the right furniture for their house, and, ultimately, buy more of their products.
The advancement in AI and VR will be at the forefront of new experiences for upcoming consumer experience. Space and technology will likely be explored, as space tourism becomes a reality with Space Nation. Advancement in planes, jets and trains, transport is about to be revolutionised (we’re looking at you Elon).
Blurring the lines between the mind and body will also become a discussion. From bionic implants to the digitally induced Hallucination Machine built by Sussex University, reality will begin to take on a whole new meaning. Immersive experiences will be key, with exhibition like Biorhythms: Music and the Body tapping into this growing trend.
Brands fusing beauty and health, will continue to emerge with beauty from ‘the inside, out’ becoming eminent and highly personalised.
For tech in retail, stores and brands becoming digital will be a must. Personalised offers and push notifications will start to be seen in the west, already being prevalent in Asia.
Exploration into a new realm of experience will create a whole new layer for brands to utilise with all senses and VR coming into play.