"81% of Gen Z prefers to shop in stores, and 73% like to discover new products in stores”according to a report by A.T. Kearney
“To live one day well is the same as to live ten thousand days well. To master twenty-four hours is to master your life.”Aubrey Marcus, Own the Day
As with life, A Day Well Spent is different for everyone, a world influenced by our own perspectives. A Day Spent Well is unique to every shopper and brand included in the experience, each having a different point-of-view and reason for being. As you walk in from the cold NYC streets to the warm well store you will undoubtedly see things in a new way.
"Consumers accustomed to seamless experiences designed around their needs will encounter little of that in [US] healthcare.”Marian Berelowitz, US Senior Editor, Stylus
Simply moving away from functional retail is no longer a creative strategy – retail has to be an experience. A Day Well Spent is an example of how far we must go and how thoughtful we must be to personalise each journey so that a retail space serves each the individual.
As retail reopens we are looking at a new era of retail. Retails Resurgence places consumer behaviour at the forefront of store design.
Marking an end to Paris fashion week, we look at what brands can learn about customer experience psychology for the reopening of non-essential retail.