Why are retailers still seeing the internet as a threat? It’s the best thing to happen to stores since the concept of a shop was first invented.
Since the Greek Agora, the challenge for retailers has always been the same: how can we display as much sellable stock as possible in a way that tempts the customer to make a purchase?
The challenge has always essentially been stock versus sell.
We need to be so thankful for the Internet's kind offer to take over as your store room and start to think what we can be doing with all that extra square footage we have been re-given.
Suddenly the place that people used to have to come to pick up products, elevates to the arena of restaurants, galleries and museums, a place that people want to spend time either on their own or even come to meet with others. Retail design is now more important than ever.
What can we be doing in-store that we simply cannot achieve online?