Considerations to make when designing a store interior that will attract Instagrammable moments.
Read the feature
As we approach the opening of all non-essential retail on April 12th, let's take a look at what store design should encompass to cater to new emotional needs and consumer behaviour.
Consumers are looking to brands for enlightenment and the tools for self-care. They are hungry for knowledge so they can create healthier and happier lifestyles.
Against the backdrop of climate change, Greta Thunberg making it as Time magazine’s person of the year and a global health pandemic that is COVID-19, millennials’ successor, Gen Z has come of age.
Understanding social psychology and the spectrum of reassurance needed will be critical for brands as they begin reopening stores and design new retail experiences.
Blending this new age of the physical and the digital, or the ‘phygital’, companies are finding that inspiring one helps the other.