A concept store created the perfect environment for customer experience and brand immersion leading towards brand growth.
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Christmas 2020 is a different story for retail design and store experiences. Empathy, the capacity to pivot and the ability to be reactive will be key in terms of assessing what is important to consumers.
Whilst creating store experiences that respect distance guidelines for non-essential retail, brands have the opportunity to breed a sense of originality and visual appeal.
AI and digital tech have given us access to huge amounts of data, enabling us to understand our collective and individual habits better.
Not satisfied by the current state of affairs, the public is advocating, protesting and adjusting their spending habits to align with causes they believe in.