The gaming industry is growing in more than one way. Alongside gamers, it is spreading in to fashion, beauty and other retail experiences.
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Throughout covid, department stores have received a lot of bad press, but, do store closure represent an exciting new landscape for retail?
What do stores reopening in the UK mean for the future of retail, store design and customer experience?
Marking an end to Paris fashion week, we look at what brands can learn about customer experience psychology for the reopening of non-essential retail.
Let's look at how the current climate changes the meaning of retail and brand strategy in a constantly changing world
Against a backdrop of travel restrictions, store openings in Europe have shunned a positive light on the retail industry, exuding creativity, innovation and hope in otherwise turbulent and uncertain times. Notably, pop-up strategies have been popular.
In this political climate, sitting on the fence is no longer an option. Brands are taking a stand to join the Black Lives Matter movement.