January 23, 2019 /Experience


As experience becomes the new retail currency, we dive into how architecture and interior influence the way we explore – particularly the interplay of fluidity in a space, and how this guides a story.

Nude vs. Naked, a shop / exhibition at Modefabriek, featured designs that take inspiration from everyday life. An ode to the human experience, the store displayed layered skin tones and soft curves, featuring products from brands like Nike and La Fille d’O.

Based on layers, soft curves and intertwining lines, the store takes a consumer on a journey, drawing attention to areas and products in a particular order, allowing the interior to narrate an intricate story; a delicate, sensorial experience like no other.

The mix of fluidity and soft palettes creates a sense of extreme comfort, a surreal moment emulating the ethos of a company.

Foolscap Studios created wine-themed interiors for Domaine Chandon, a bar nestled in Yarra Valley vineyards. Reflecting the process of wine making, the eye is drawn to the curved furniture, cork shaped mirrors and round tables. The soft furnishing are comforting, with curved edges and smooth textures that lead your eye through the room.

Rounded doorways and curved mirrors are becoming increasingly more common. An arched doorway creates tunnel vision, enticing your curiosity and inviting you further into a space. Berlin restaurant LA Poke uses this technique to draw you into the room. Referencing David Hockney colour schemes, the peach room is contrasted with a striking blue, giving the feeling of a relaxing sunrise or sunset. This induces an immediately relaxing environment, complimenting the Hawaiian inspired food.

Brooklyn store, Claus Porto, features a crinkled tunnel with dozens of ledges for the products to sit on. An echo of OHLAB Miami circular store, Porto uses Loop lighting to make the space feel intimate and cosy, yet iconic and a truly surreal environment.

The tech world is also drawing inspiration for smooth lines, with personal and home technology, now indistinguishable from home decor. Products like Moa’s wireless charging pebble, Google Home and House of Marley’s audio devices all use soft colours and curved edges to seamlessly blend into your home, making tech less jarring but more of an everyday normality.

Key Insights

  • Curves and fluidity create a natural and comforting environment that is instantly welcoming
  • Create a dynamic experience. Allow the architecture of a space to echo and inform the story
  • Build a fluid and succinct narrative by layering different elements – subtlety is key.

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