As 2020 draws near, Sheridan&Co insights articles reflect on wellness from both an environmental and a personal perspective. Perhaps we are feeling introspective as we enter into a new decade, but trends are instilled through human behaviour, and humans have a lot to think about. These are not your average retail insights, they are better. This month we aim to tempt you towards understanding your customer on a deeper level. To truly connect with people, we must consider their expectations, wants and needs. Only then can we deliver meaningful retail experiences.