December 7, 2017 /Industry

New York Retail Guide

New York Skyline

As always, there is invariably something new happening in New York. Here we explore three recently opened spaces that have caught our attention.

Kith Store Launch

In New York’s NoHo, streetwear brand Kith has recently opened a new three storey store that caters to both men and women in a singular space. Catering to the experience driven economy, here consumers can enjoy events and take to an ice cream and cereal bar. Embracing the notion that culture connects, an art fuelled space sets the scene. A gallery space features a collaboration between artist and Snarkitecture co-founder Daniel Arsham and Kith’s founder, Ronnie Fieg.

Glossier You Fragrance Pop-Up

Playful packaging, all bubble wrapped with spirited stickers, and armed with an inclusive beauty mission, Glossier is a phenomenon with millennials. Following a successful debut in the UK market, the brand is continuing to impress with a fragrance pop-up. Moving away from the brand’s iconic millennial pink, the space is red with a confidence fuelled ‘Glossier You’ adorning the window. Product testing is achieved via a miniscule mirrored room that entices with theatricality. Consumers are required to interact with a gloved hand that sprays samples of the perfume.

Louis Vuitton Opens Volez, Voguez, Voyagez

True to the brand’s travel heritage, this space inspires adventure with a tagline ‘fly, sail, travel’. Trading on the allure of art, the exhibit occupies the former New York Stock Exchange Building. The space is segmented into ten chapters with tell a conclusive story of the brand’s 163-year journey to where it is today.

We have also created retail guides for London and Paris.