Against the backdrop of climate change, Greta Thunberg making it as Time magazine’s person of the year and a global health pandemic that is COVID-19, millennials’ successor, Gen Z has come of age.
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Those who have attended A Day Well Spent since its opening last week have experienced a new type of shopping. An immersive theatre set combined with the subtle psychological cues of an art gallery curator. Lights, camera, action... Welcome to our immersive retail experience.
Sheridan&Co are proud to have worked alongside the Pat McGrath team on this extravagant mash-up of chic sexiness and baroque minimalism with a touch of electro-glam, this is a glimpse into the world of Pat McGrath.
Whether it was for social shares, engaged ethics or even an immersive event, this year has proved that while traditional retail may be dead, brick and mortar stores are still as culturally relevant as ever.
Blending this new age of the physical and the digital, or the ‘phygital’, companies are finding that inspiring one helps the other.
In part one we looked back at this year, highlighting trends that thrived in retail and what engaged consumer attitudes. In part two we look forward to the trends that will guide and bloom in 2020.
This month we aim to tempt you towards understanding your customer on a deeper level, to truly connect with people. Only then can we deliver meaningful retail experiences.
AI and digital tech have given us access to huge amounts of data, enabling us to understand our collective and individual habits better.