The rules of retail are being rewritten with pop-up shops and consumer experiences placed at the forefront of the future of retail.
Read the feature
Now, as we set sail on new retail waters and a new normal, queueing will become an everyday expectation and essential part of the retail experience and consumer journey.
Those who have attended A Day Well Spent since its opening last week have experienced a new type of shopping. An immersive theatre set combined with the subtle psychological cues of an art gallery curator. Lights, camera, action... Welcome to our immersive retail experience.
Incorporating a seamless online and offline identity has led to store innovations that ingrain tech into the core values of the store, enabling brands to access to more data on shoppers.
Whether it was for social shares, engaged ethics or even an immersive event, this year has proved that while traditional retail may be dead, brick and mortar stores are still as culturally relevant as ever.
The holidays are upon us, with brands sharing the joy in the form of festive pop-ups. This year we see more immersive and experimental pop-ups than ever, as brands engage with local culture, inspire play, focusing on giving back and of course, offering shoppers that much-desired Instagram moment.
In part one we looked back at this year, highlighting trends that thrived in retail and what engaged consumer attitudes. In part two we look forward to the trends that will guide and bloom in 2020.
This month we aim to tempt you towards understanding your customer on a deeper level, to truly connect with people. Only then can we deliver meaningful retail experiences.
AI and digital tech have given us access to huge amounts of data, enabling us to understand our collective and individual habits better.