This month we aim to tempt you towards understanding your customer on a deeper level, to truly connect with people. Only then can we deliver meaningful retail experiences.
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As 2019 comes to a close, we look back on trends and how they have influenced brands and retailers this year. Did the trends we anticipated last year bloom or were there unexpected consumer attitudes that took off?
The importance of curating a narrative around a brand is essential, a responsibility that companies and copywriters should take seriously.