Alchemy Oils is a natural, cruelty-free, hair brand, rooted in the ancient Indian Ayurvedic ritual of hair oiling.
We are proud to have worked alongside the award-winning brand to design&deliver a new brand identity that communicates its Ayurveda-inspired ethos and brand values to a modern audience.
As well as its strong vegan and cruelty-free values, the brand uses entirely natural ingredients, free from chemical preservatives and parabens. The design solution needed to reflect this, and emphasise the ritual aspects of the hair oiling practice.
“We have worked very closely with their team to create a visual brand identity that simply lets the honest beauty of the formulations shine through, while still making it a luxurious, indulgent and quite a special part of the daily self care ritual.”Michael Sheridan, co-founder and CEO of Sheridan&Co
The resulting packaging features simple, user friendly, apothecary bottles, gender-neutral pastel shades juxtaposed by earth tones, and a recurring motif of hands, the key instrument for the Ayurvedic massage ritual.